"... I first of all need to be able to communicate with my tribe and reach them in a way that is both comfortable and convenient for them. I need to be able to reach my tribe when, where, and how they want to be reached.
For this reason, I don’t want to rely solely on one means of communication. Instead, I want to be everywhere and anywhere my tribe might be. This might mean that I communicate with my tribe via my website, my blog, my local newspaper, my community websites, magazines, email, postal newsletters, RSS, Twitter, Facebook, MySpace, Plurk… and anywhere else my tribe might be found."